We also now have the very latest season YNot? fashion range consisting of bags, accessories, travel and coming soon clothing and shoes.
We officially represent the brands and our online store is based in England. We deliver to over 70 countries and territories. If in the UK - we offer a FREE delivery option. See Delivery Info page.
Established in 2003, Italian accessories label YNot? puts a modern spin on traditional craft and materials, combining them with modern style, construction and a playful sense of humour.
Confidence is key they say and we see YNot? as a way of life rather than just a brand. The stylised contraction of the expression 'why not?', typifies the attitude to life of fans' of YNot? bags and fashion accessories, who see it as an adventure in which you've got to try everything once.
At the same time a question and an answer, YNot? encapsulates the freedom that everyone should have to express themselves by going beyond their habits and comfort zones.
YNot? opened its first branded shop in Milan, at 3 Via San Raffaele in June 2016. Located in the heart of Milan’s fashion district, the boutique’s design is inspired by the aesthetic philosophy of the brand.
You can find YNot? in over 800 shops across Europe.
O bag are available in our online store in numerous colours and with various interchangeable handle choices in high-quality leather, faux leather and rope.
You can create your own bespoke O bag Italian handbag with a wide range of accessories; inner zip-up bags for added functionality, privacy and security; then add a finishing touch with trims in faux fur, wool or cotton. Build a collection of bag parts and interchange at will. You may never meet someone else with the same looking O bag as yours!
O clock watches
The award-winning O clock watch range includes over 150 watch dial designs and numerous strap colours - and all interchangeable. Buy a few dials and a few straps and swap them around to create numerous stylish or crazy colour combinations. So depending on your own style, mood or outfit, you can create either a unique co-ordinated look or a striking fashion statement.
O clock watch straps are made from soft hypo-allergenic stretch-silicone and are lightweight and extremely comfortable to wear. They can be worn loose like a bracelet or with a tighter fit.
The O clock watch mechanism is by Citizen - amongst the most reliable in the world. The O clock watch has a replaceable battery and analogue hands. The perfect marriage of form and function typified by the O clock watch explains its cult following amongst those appreciative of products with practical and aesthetic value.