Established in 2003, Italian accessories label YNot? puts a modern spin on traditional craft and materials, combining them with modern style, construction and a playful sense of humour.
Confidence is key they say and we see YNot? as a way of life rather than just a brand. The stylised contraction of the expression 'why not?', typifies the attitude to life of fans' of YNot? bags and fashion accessories, who see it as an adventure in which you've got to try everything once. At the same time a question and an answer, YNot? encapsulates the freedom that everyone should have to express themselves by going beyond their habits and comfort zones.
YNot? opened its first branded shop in Milan, at 3 Via San Raffaele in June 2016. Located in the heart of Milan’s fashion district, the boutique’s design is inspired by the aesthetic philosophy of the brand. You can find YNot? in over 800 shops across Europe.
YNot? made its UK debut at London’s Top Drawer in Sept 2018 where it presented its AW18 and SS19 collections to buyers. Looking to next year, the SS19 collection is characterised by bold colour blocking in reds, yellows and bright blues with plenty of contrasting shades of stark monochrome. The Jungle range best expresses this exuberant aesthetic. The reversible style features on trend animal prints in tropical colours on one side and a block colour on the other for the last word in versatility.
For those looking for a more understated style, the 2019 Fauve range creates visual interest through sophisticated textural elements rather than striking colour combinations. The perforated leather handbags in muted tones create depth and the YNot? logo is created through a pattern of tiny holes. Other highlights include the quirky shapes of the Carrie range where you can find camera bags, bowler bags and unique clutches in confident colours.