About O bag

Our bag Store Solihull

O bag collections

O bag is a customisable Italian handbag and shoulder bag collection. O bags are beautifully simple, stylish and practical. The bodies are made of a lightweight foam called XL Extralight®, which is soft and warm to touch, waterproof, strong, flexible and anti-microbial. O bags are available in our online store in numerous colours and with various interchangeable handle choices in high-quality leather, faux leather and rope.

You can create your own bespoke O bag Italian handbag with a wide range of accessories; inner zip-up bags for added functionality, privacy and security; then add a finishing touch with trims in faux fur, wool or cotton. Build a collection of bag parts and interchange at will. You may never meet someone else with the same looking O bag as yours!

Available as the O bag classic, O bag mini, O chic handbag, O city, O swing, O pocket shoulder bag, O basket shoulder bag, O folder messenger bag, O square, O moon (classic & baby), O bag '50, O bag soft and O bag beach.

Numerous colours and mix and match handles and accessories allow customisation to suit your style, outfit and taste. The brand aim is to give our customers greater freedom to express themselves sartorially and to accessorise in a distinctive and ever changing way.

The perfect marriage of form and function explains our cult following amongst those appreciative of practical and aesthetic design.

About our online store

We sell the complete range of O bag Italian handbags and shoulder bags, O clock watches and more.

We are an official O bag brand online store, are based in England and deliver to over 70 countries and territories. If in the UK - we offer a FREE delivery option. See Delivery Info page. The O bag brand was established in 2009 by a vibrant and experienced group of extraordinarily innovative individuals who sought to create colourful and customisable objects of desire.

The O clock watch was launched as the first in a series of colourful, interchangeable, practical and aesthetic value products characterised by clean minimalist design.

Our second major fashion accessory range is the ever-growing O bag collection; Italian handbags and shoulder bags available in numerous colours and with a wide selection of handles and accessories.

With many new designs in the pipeline the future of the O bag brand is not only handbags and watches but objects of design for everyone to enjoy.

O clock watches

The award-winning O clock watch range includes over 150 watch dial designs and numerous strap colours - and all interchangeable. Buy a few dials and a few straps and swap them around to create numerous stylish or crazy colour combinations. So depending on your own style, mood or outfit, you can create either a unique co-ordinated look or a striking fashion statement.

O clock watch straps are made from soft hypo-allergenic stretch-silicone and are lightweight and extremely comfortable to wear. They can be worn loose like a bracelet or with a tighter fit.

The O clock watch mechanism is by Citizen - amongst the most reliable in the world. The O clock watch has a replaceable battery and analogue hands; some ranges have hands that glow in the dark. The perfect marriage of form and function typified by the O clock watch explains its cult following amongst those appreciative of products with practical and aesthetic value.

Social following

Follow us on our Instagram and Facebook pages and recommend us to your friends. We'll keep you informed of new season products, competitions and special offers.

Product reviews and social sharing

If you've bought our products you might like to write a product review so that others may learn of your experience. Look out for the email from us a few days after you receive your package. We’d also appreciate it if you would socially share your chosen products on Facebook, Twitter and Pinterest. The buttons for this are under product photos.


Romain Réglade is credited for some of the photography on our website, some of which feature the model Helena Hall. The copyright belongs to JComm Limited.

Richard Wakefield is credited for some of the photography on our website, some of which feature the models Ella Harding, Alina Portnova and Katie Burns. Creative Direction: Ella Harding. The copyright belongs to JComm Limited.

To all of our customers and followers at O bag Store Touchwood we have some exciting changes underway.

From May 25th we have relocated to a new larger capacity location at our Head Office in Shirley, Solihull (Just 5 minutes from Touchwood) and we would love to see you there.

So come see us TODAY at:
Unit 30 Monkspath Business Park
Highlands Road
Shirley, Solihull
West Midlands
B90 4NZ

OPENING TIMES : 10:00am to 4:00pm Mon to Fri

Please call to make an appointment with one of our specialists and take part in the
personal shopping experience.

Tel: +44 (0)845 519 81 81.

Touchwood Store Gift Certificates & Store Credits : Please be assured that all gift certificates and store credits remain valid for use with us. If you have any concerns or questions regarding these exciting changes to our store please email our customer care team or call us on 0845 519 7171.

JComm Limited. Registered in England & Wales No. 09878439. VAT No. GB-233773110. CONTACT US >> | PRODUCT GUIDE >>

Obag online bags collection