About us

Our Bag Store Solihull

About Our Bag

We now have the very latest season YNot? fashion range consisting of bags, accessories, travel and coming soon clothing and shoes.

We officially represent the brand and our online store is based in England. We deliver to over 70 countries and territories. If in the UK - we offer a FREE delivery option. See Delivery Info page.

CHOOSE is a hot new brand entirely designed and made in Italy, we are proud to represent the brand here in the UK and look forward to stocking the growing range as it is released.

Look out for further new brands in the coming months.

We are please to announce that we have been once more appointed once more an OFFICIAL OBAG RETAILER and will be replenishing the stock directly from Italy of O bag in the coming weeks. Look out for the OBAGSTORE.CO.UK opening for the Summer 2020 and Autumn 2020 styles, the Same Great Product, Same Great Prices and Same Great Service you have been used to, so please do not hesitate to contact us with your requirements.

We still have a limited range of O bag accessories and , O clock watches all at bargain prices in our outlet.

YNot? brand

Established in 2003, Italian accessories label YNot? puts a modern spin on traditional craft and materials, combining them with modern style, construction and a playful sense of humour.

Confidence is key they say and we see YNot? as a way of life rather than just a brand. The stylised contraction of the expression 'why not?', typifies the attitude to life of fans' of YNot? bags and fashion accessories, who see it as an adventure in which you've got to try everything once. At the same time a question and an answer, YNot? encapsulates the freedom that everyone should have to express themselves by going beyond their habits and comfort zones.

YNot? opened it's first branded shop in Milan, at 3 Via San Raffaele in June 2016. Located in the heart of Milan’s fashion district, the boutique’s design is inspired by the aesthetic philosophy of the brand. You can find YNot? in over 800 shops across Europe.


CHOOSE is a brand entirely made in Italy, which focuses on the variety of fine materials and the versatility of the accessories. A classic but innovative design imbues every handbag with personality and style by combining colours, shapes and materials.

CHOOSE handbags are composed of two elements: the first is the permanent component that characterises them while the second keeps changing according to the taste, the situation and the mood of the wearer, making every handbag unique. Easy to assemble and disassemble, they allow you to own many bags in one, from a tote for the city to the office appropriate bag, from weekend and beach bags to a countryside accessory. This is the brand’s philosophy which will be at the basis of every CHOOSE accessory.

The art of changing without losing yourself; this is the aim of CHOOSE, a young and witty brand for a dynamic and sophisticated feminine reality that wants you to say something about yourself and express your own personality with a chameleonic handbag; functional and elegant in any situation. Style, design and colours merge together to give rise to a brand that satisfies any need to choose and change without renouncing elegance and quality of the accessories or details.

Watch this space for launch information or alternatively be one of the first to know by registering your interest via our contact form.

O bag brand

O bag is a customisable Italian handbag and shoulder bag collection,watches and straps.

The bags are beautifully simple, stylish and practical. The bodies are made of a lightweight foam called XL Extralight®, which is soft and warm to touch, waterproof, strong, flexible and anti-microbial. O bags will be available in our online store with various interchangeable handle choices in high-quality leather, faux leather and rope.

You can create your own bespoke O bag Italian handbag with a wide range of accessories; inner zip-up bags for added functionality, privacy and security; then add a finishing touch with trims in faux fur, wool or cotton. Build a collection of bag parts and interchange at will at clearance prices. You may never meet someone else with the same looking O bag as yours!

O clock watches

The award-winning O clock watch range includes over 150 watch dial designs and numerous strap colours - and all interchangeable. Buy a few dials and a few straps and swap them around to create numerous stylish or crazy colour combinations. So depending on your own style, mood or outfit, you can create either a unique co-ordinated look or a striking fashion statement.

Social following

Follow us on our Instagram and Facebook pages and recommend us to your friends. We'll keep you informed of new season products, competitions and special offers.

Product reviews and social sharing

If you've bought our products you might like to write a product review so that others may learn of your experience. Look out for the email from us a few days after you receive your package. We’d also appreciate it if you would socially share your chosen products on Facebook, Twitter and Pinterest. The buttons for this are under product photos.

So speak to us today on: 0333 444 6161

JComm Limited. Registered in England & Wales No. 09878439. VAT No. GB-233773110. CONTACT US >> | PRODUCT GUIDE >>


Romain Réglade is credited for some of the photography on our website, some of which feature the model Helena Hall. The copyright belongs to JComm Limited.

Richard Wakefield is credited for some of the photography on our website, some of which feature the models Ella Harding, Alina Portnova and Katie Burns. Creative Direction: Ella Harding. The copyright belongs to JComm Limited.

Our bag online bags collection