About us

Our Bag Store Solihull

About Our Bag

We sell the complete range of O bag Italian handbags and shoulder bags, O clock watches and are busy introducing new brands.

We also now have the very latest season YNot? fashion range consisting of bags, accessories, travel and coming soon clothing and shoes.

We officially represent the brand and our online store is based in England. We deliver to over 70 countries and territories. If in the UK - we offer a FREE delivery option. See Delivery Info page.

YNot? brand

Established in 2003, Italian accessories label YNot? puts a modern spin on traditional craft and materials, combining them with modern style, construction and a playful sense of humour.

Confidence is key they say and we see YNot? as a way of life rather than just a brand. The stylised contraction of the expression 'why not?', typifies the attitude to life of fans' of YNot? bags and fashion accessories, who see it as an adventure in which you've got to try everything once. At the same time a question and an answer, YNot? encapsulates the freedom that everyone should have to express themselves by going beyond their habits and comfort zones.

YNot? opened its first branded shop in Milan, at 3 Via San Raffaele in June 2016. Located in the heart of Milan’s fashion district, the boutique’s design is inspired by the aesthetic philosophy of the brand. You can find YNot? in over 800 shops across Europe.

O bag brand

O bag is a customisable Italian handbag and shoulder bag collection. O bags are beautifully simple, stylish and practical. The bodies are made of a lightweight foam called XL Extralight®, which is soft and warm to touch, waterproof, strong, flexible and anti-microbial. O bags are available in our online store in numerous colours and with various interchangeable handle choices in high-quality leather, faux leather and rope.

You can create your own bespoke O bag Italian handbag with a wide range of accessories; inner zip-up bags for added functionality, privacy and security; then add a finishing touch with trims in faux fur, wool or cotton. Build a collection of bag parts and interchange at will. You may never meet someone else with the same looking O bag as yours!

Numerous colours and mix and match handles and accessories allow customisation to suit your style, outfit and taste. The brand aim is to give our customers greater freedom to express themselves sartorially and to accessorise in a distinctive and ever changing way.

O clock watches

The award-winning O clock watch range includes over 150 watch dial designs and numerous strap colours - and all interchangeable. Buy a few dials and a few straps and swap them around to create numerous stylish or crazy colour combinations. So depending on your own style, mood or outfit, you can create either a unique co-ordinated look or a striking fashion statement.

Social following

Follow us on our Instagram and Facebook pages and recommend us to your friends. We'll keep you informed of new season products, competitions and special offers.

Product reviews and social sharing

If you've bought our products you might like to write a product review so that others may learn of your experience. Look out for the email from us a few days after you receive your package. We’d also appreciate it if you would socially share your chosen products on Facebook, Twitter and Pinterest. The buttons for this are under product photos.

So come see us TODAY at:
Unit 30 Monkspath Business Park
Highlands Road
Shirley, Solihull
West Midlands
B90 4NZ

OPENING TIMES : 10:00am to 4:00pm Mon to Thur

Please call to make an appointment with one of our specialists and take part in the
personal shopping experience.

Tel: +44 (0)845 519 81 81.

JComm Limited. Registered in England & Wales No. 09878439. VAT No. GB-233773110. CONTACT US >> | PRODUCT GUIDE >>


Romain Réglade is credited for some of the photography on our website, some of which feature the model Helena Hall. The copyright belongs to JComm Limited.

Richard Wakefield is credited for some of the photography on our website, some of which feature the models Ella Harding, Alina Portnova and Katie Burns. Creative Direction: Ella Harding. The copyright belongs to JComm Limited.

Our bag online bags collection