Kiki Plum Kiki Plum in Full Leather
Price: £199.00
(165.83 ex vat)
Baby Kate Dusty Blue Baby Kate Dusty Blue in Full Leather
Price: £349.00
(290.83 ex vat)
Baby Jo Chocolate Baby Jo Chocolate in Full Leather
Price: £349.00
(290.83 ex vat)
faux fox fur trim - black - an O bag classic accessory faux fox fur trim - black - an O bag classic accessory
Price: £62.00
(£51.67 ex vat)
Sale Price: £25.00
(20.83 ex vat)
In Stock
Baby Jo Plum Baby Jo Plum in Full Leather
Price: £349.00
(290.83 ex vat)
Super Baby Jo Nutmeg Super Baby Jo Nutmeg in Full Leather
Price: £399.00
(332.50 ex vat)
choose bag
Y not

About Our bag

Our Bag is a fashion retailer selling Italian bags, fashion and accessories.

We now have the very latest season YNot? fashion range consisting of bags, accessories, travel and coming soon clothing and shoes.

CHOOSE is a hot new brand entirely designed and made in Italy which, we are proud to represent here in the UK. Be the first to see the new range as it gets released.

Continue to look out for all our other new brands coming soon and be the first to hear about them and all our offers by signing up to our newsletter.

We still have a limited range of O bag accessories and O clock watches at bargain prices in our outlet pages.

We are please to announce that due to popular demand and after taking a break of 1 year in the last 9 years of selling OBAG. We have been appointed once more an OFFICIAL OBAG RETAILER and will be replenishing the stock directly from Italy of O bag in the coming weeks. Look out for the OBAGSTORE.CO.UK opening for the Summer 2020 and Autumn 2020 styles, the Same Great Product, Same Great Prices and Same Great Service you have been used to, so please do not hesitate to contact us with your requirements.

Our online store is based in England. We deliver to over 70 countries and territories. If in the UK - we offer a FREE delivery option. See Delivery Info page.


Established in 2003, Italian accessories label YNot? puts a modern spin on traditional craft and materials, combining them with modern style, construction and a playful sense of humour.

Confidence is key they say and we see YNot? as a way of life rather than just a brand. The stylised contraction of the expression 'why not?', typifies the attitude to life of fans' of YNot? bags and fashion accessories, who see it as an adventure in which you've got to try everything once.

At the same time a question and an answer, YNot? encapsulates the freedom that everyone should have to express themselves by going beyond their habits and comfort zones.

YNot? opened its first branded shop in Milan, at 3 Via San Raffaele in June 2016. Located in the heart of Milan’s fashion district, the boutique’s design is inspired by the aesthetic philosophy of the brand.

You can find YNot? in over 800 shops across Europe.



CHOOSE is a brand entirely made in Italy, which focuses on the variety of fine materials and the versatility of the accessories. A classic but innovative design imbues every handbag with personality and style by combining colours, shapes and materials.

CHOOSE handbags are composed of two elements: the first is the permanent component that characterises them while the second keeps changing according to the taste, the situation and the mood of the wearer, making every handbag unique. Easy to assemble and disassemble, they allow you to own many bags in one, from a tote for the city to the office appropriate bag, from weekend and beach bags to a countryside accessory. This is the brand’s philosophy which will be at the basis of every CHOOSE accessory.

The art of changing without losing yourself; this is the aim of CHOOSE, a young and witty brand for a dynamic and sophisticated feminine reality that wants you to say something about yourself and express your own personality with a chameleonic handbag; functional and elegant in any situation. Style, design and colours merge together to give rise to a brand that satisfies any need to choose and change without renouncing elegance and quality of the accessories or details.

Watch this space for launch information or alternatively be one of the first to know by registering your interest via our contact form.

O bag

O bag is a customisable Italian handbag and shoulder bag collection.

O bags are beautifully simple, stylish and practical. The bodies are made of a lightweight foam called XL Extralight®, which is soft and warm to touch, waterproof, strong, flexible and anti-microbial.

O bag will shortly be available again in our online store OBAGSTORE with various interchangeable handle choices in high-quality leather, faux leather and rope.

You can create your own bespoke O bag Italian handbag with a wide range of accessories; inner zip-up bags for added functionality, privacy and security; then add a finishing touch with trims in faux fur, wool or cotton. Build a collection of bag parts and interchange at will. You may never meet someone else with the same looking O bag as yours!

With the current outlet sale you will find a limited number of accessories for that collection at bargain prices.